BRM Capability
A BRM capability is comprised of everything it takes—both visible and behind the scenes—that brings business relationship management to life.
Having people with the right BRM competencies play the roles required by defined BRM processes, arming them with useful techniques and tools backed by management systems that create incentives for performance and improvement
A BRM capability is designed to stimulate, surface, and shape business demand across all functions (business units, sales marketing, technology, HR, finance, etc.) and guarantee that the potential business value from that demand is captured, optimized, and recognized.
A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos.
It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise, so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.
Clarity of the BRM Role in the context of the provider Strategy and Operating Model
Demand Shaping
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Exploring
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Servicing
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BRM Competencies
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Strategic Partnering
Providing Domain
Business IQ
Powerful Communications
Portfolio Management
Business Transition Management
Business Relationship Management Training & Certification
BRM Handbooks
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Training
Business Relationship Management Accredited
Training Organization
Certification
Authorized to providem BRM Institute’s Curriculum and Exams
Benefits to individuals
New entrants into the BRM field
- Skills enhancement
- Learn the language, latest best practices, and frameworks
- Career change/advancement
- Career differentiation
- Increase business skills and awareness
Practicing BRMs
- All of the above
- Prepare to take their BRM role to the next level of maturity
- Join the other thought leaders in the BRM field in co-creating
- The rapidly evolving art and discipline
